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Hottest trends in marketing and advertising right now

Digital has made significant advances over the last few years, but could 2019 be the year that tools like chatbots and digital out of home go truly mainstream? Let’s find out. Connected TV Although connected TV advertising is still a small portion of overall video ad spending, it’s poised for growth as digital streaming via connected TVs becomes more popular. …

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Where tech and government collide? The challenge of regulating electric scooters in smart cities.

Electric scooters have exploded onto the scene recently, scattering the streets from Paris to San Francisco, Singapore to Berlin, bringing VC backed scooter-sharing startups head to head with governments and city authorities. Scooters are the battleground for a wider issue –how will the mobility industry (which will eventually include autonomous vehicles and drones) work with cities to ensure urban transport …

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Investment and M&A in the travel sector 2018: innovative firms win, and a big year for mobility

Mergers and acquisitions (M&A) and investment activity always speaks volumes about an industry, and the travel sector in 2018 was no different. Growing segments like mobility, experiential travel, and travel technology saw significant activity as newer players proved their business models. Mobility saw large investment, with high-profile companies in bike and scooter transportation (OFO, HelloBike, LimeBike..) securing lucrative venture capital …

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Looking back, 20 years: what’s changed (and what hasn’t!)

As we approach our 20-year anniversary, I’ve been reflecting on how the business has developed during this time. When we were reestablished in January 1999, the telecoms and technology industry was a very different place. The world was midway through the dotcom boom, Google’s founders were still running their startup from a garage, and Facebook didn’t exist at all. Recruitment …

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6 key tactics to accelerate your hiring in 2019

Hiring in most tech and digital industries is candidate-led, meaning there are more vacancies than suitable candidates. According to LinkedIn only 11% of talent professionals and hiring managers surveyed recently said they were proactive about hiring in-demand talent—while nearly half (48%) were more reactive, only looking to hire once their need was urgent. These reactive companies were far more likely …

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EdTech: How technology is transforming learning across the world.

Online apps and platforms have infiltrated virtually every area of our lives, and education is no different. Education technology (‘edtech’) is transforming the way we acquire knowledge and skills, aiming to make learning faster, more cost-effective and enjoyable. Edtech spans a range of areas; from online submission of homework, platforms for online courses or entire degree programs, mobile learning applications, …

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Facebook Data Hack: Here we go again?

Less than a year after the Cambridge Analytica scandal, Facebook is making headlines again. This time, it’s for a data breach in September that compromised the accounts of around 30 million users. It’s believed that hackers gained access to private information through a fault in access tokens, a tool that allows accounts to remain logged in on devices. Facebook has …

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Finding Leaders in 5G: Hiring Top Telco Talent for Interim Roles

The biggest challenge and opportunity in Digital Transformation is having the right people to execute on your strategy. With changing business attitudes and the kick-off of new transformation projects, there’s a real need for strategic Interim Management. Hiring the best Interim talent is a challenge that every telco has faced and needs to be prepared for. Finding the right manager …