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Tata Communications Case Study

Details of client

Tata Communications global presence means that 24% of the world’s internet routes are on Tata’s network. In addition, it is the largest wholesale voice carrier, carrying 53 billion minutes of wholesale voice traffic annually – that’s 1 in 10 voice calls globally.

The $3.2 billion company is listed on the Bombay Stock Exchange and the National Stock Exchange of India and is the flagship telecoms arm of the $103.3 billion Tata Group.

Brief on position to be filled

Tata engaged expand at the beginning of 2016, on a major project to pipeline talent for their global Media & Entertainment Sales (MES) business unit. This strategy was conceived to allow the MES team to plan their hiring throughout the year, by gaining a detailed understanding of the talent that exists in the market across multiple geographies and functions.

Strategy for attracting suitable candidates

Utilising our project-based search product Commit, expand proposed to deliver a proactive research and headhunting campaign that would map both competitor and complementary technology organisations to identify the best talent within defined timescales, focusing on minority and female candidates.

Operating confidentially, expand would work to initiate relationships with identified individuals, building a pipeline of suitable talent that could be brought into the process when appropriate. Focusing on creating interest from passive candidates, the research would support Tata Communications in making strategic high-quality hires that met their diversity targets.

Client management

Firstly, a list of target companies was compiled and agreed with the client. This involved thorough research into agreed companies operating in relevant sectors. Within these target organisations, potential individuals were identified and preliminary research was conducted to verify their backgrounds. A research report outlining identified individuals was compiled and reviewed with the client at a monthly review meeting.

The Outcome

Because of this research-based approach, expand could provide Tata Communications with carefully qualified candidate profiles from a diverse range of companies. These candidates were rare in their skillset, yet in high demand so this strategy allowed Tata Communications to identify key target individuals and attract them accordingly. This, in turn, meant that the hiring process could run seamlessly as potential candidates had already been approached and qualified, and began the process with a good understanding of Tata Communications’ product set, market position, and future aspirations.

Quote from senior HR business partner at Tata Communications:

“expand were fantastic to work with – they were very communicative, with a personal approach throughout, taking the time to gain a thorough understanding of the MES team and the types of individuals they’d be targeting when it came to hiring. This meant that they could match candidates on both skill set and cultural fit. When the hiring process began for the live roles, expand consistently provided us with individuals of a high calibre for our global team which has enabled the MES business to focus on their objectives without having to worry about recruitment.

This research-based approach to hiring was new to Tata Communications and has proven to be a resounding success, with other areas of the business keen to take a similar approach. I would absolutely recommend expand executive search to any business seeking an agency to partner with for recruitment, whether it be within the Media market or Telecommunications more generally.”

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