Go back

SITO Mobile Case Study

Context

SITO provides a mobile engagement platform that enables brands to increase awareness, loyalty, and sales. A small but publicly traded company, they have huge international growth ambitions. However, they lacked the resources and expertise to execute a rapid expansion plan into EMEA and APAC from North America.

Brief on position to be filled

The CEO chose to expand to support the rapid expansion of the business. SITO wanted to grow from 50 to 150 employees in a 1.5/2-year period. This would include opening new offices in London, Texas, Chicago, Atlanta, and Singapore. His requirement was more than recruiting, he also needed advisory support in setting up the legal entities and launching operations.

The first key hire was for an experienced Head of HR who had high growth, public company experience in the media sector, based in NYC. The purpose of this hire was to also support international hiring. Expand were assigned to this specific project and delivered a shortlist of 4 outstanding candidates within 3 weeks, the final hire was completed in 6 weeks.

The CEO then wanted to expand the business into London but had no experience of launching a business in Europe. The first position in London was for a General Manager, this an ongoing project.

The Outcome

Prior to starting the recruitment project, expand conducted key market research which included: salary benchmarking for 5 senior roles, the cost of office space, we sourced a top law firm to establish a legal entity and construct UK employment contracts. We sourced a PR partner to determine a strategy that would include press and events to help with their launch in new regions.

“As SITO Mobile begins to scale globally, it’s critical for us to partner with nimble, proactive and strategic-minded partners. Expand Executive Search and in particular, Lee Walker has been instrumental to our growth both in the US and with our expansion into the EMEA region. Lee goes beyond recruiting great talent. He’s a true business partner and was very helpful in connecting us with the right people locally whether it be a law firm or PR agency.” Executive Vice President People and Culture at SITO Mobile.

Sign up to our Digital newsletter here.